Background

Anne-Marie Lloyd, UX Designer



Throughout my academic and professional life, I had constantly struggled to choose between two worlds -- the straightforward path to conventional success, and a more uncertain one in pursuit of creativity.


Unwilling to forego one for the other, I balanced these two for years, inevitably watering down my drive and efficacy in both.



One bachelor's and masters degree later, searching for an industry that truly allowed these worlds to coexist, I remembered an impactful course I took during my time at UVA -- design thinking -- and my fascination with a user-centric approach to design.


I decided to pursue a career shift to user experience design beginning in the summer of 2020, and have never looked back.



I'm currently a UX consultant with CapTech, a mentor to UVA design students within Propel's accelerator workshop series, and a design volunteer with Code for Philly. In my free time I enjoy tinkering with video editing, playing with my rescue dog, and getting an adrenaline hit from skiing or surfing.